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Found 7 results

  1. The Age Curve: How to Profit from the Coming Demographic Storm by Kenneth W. Gronbach Requirements: ePub/MOBI reader 3.1 MB Overview: For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them-and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them. Genre: Non-Fiction> Marketing> Demography Download Instructions: http://www25.zippyshare.com/v/18212531/file.html http://www.solidfiles.com/d/c97d4f3c02/
  2. Roberth Knoth and Antoinette de Jong spent two decades documenting the historic Silk Road that once linked East Asia and the West, covering the rise of the Taliban, the American intervention after September 11, 2001, and the recent surge in opium production. Beginning in Afghanistan and ending in London, the photographs reveal yet another dark side of globalization. PDF http://uploaded.net/file/46w21zda
  3. Tony Blair is a politician who defines our times. His emergence as Labour Party leader in 1994 marked a seismic shift in British politics. Within a few short years, he had transformed his party and rallied the country behind him, becoming prime minister in 1997 with the biggest victory in Labour’s history, and bringing to an end eighteen years of Conservative government. He took Labour to a historic three terms in office as Britain’s dominant political figure of the last two decades. A Journey is Tony Blair’s firsthand account of his years in office and beyond. Here he describes for the first time his role in shaping our recent history, from the aftermath of Princess Diana’s death to the war on terror. He reveals the leadership decisions that were necessary to reinvent his party, the relationships with colleagues including Gordon Brown, the grueling negotiations for peace in Northern Ireland, the implementation of the biggest reforms to public services in Britain since 1945, and his relationships with leaders on the world stage—Nelson Mandela, Bill Clinton, Vladimir Putin, George W. Bush. He analyzes the belief in ethical intervention that led to his decisions to go to war in Kosovo, Sierra Leone, Afghanistan, and, most controversially of all, in Iraq. A Journey is a book about the nature and uses of political power. In frank, unflinching, often wry detail, Tony Blair charts the ups and downs of his career to provide insight into the man as well as the politician and statesman. He explores the challenges of leadership, and the ramifications of standing up, clearly and forcefully, for what one believes in. He also looks ahead, to emerging power relationships and economies, addressing the vital issues and complexities of our global world. Few British prime ministers have shaped the nation’s course as profoundly as Tony Blair, and his achievements and his legacy will be debated for years to come. Here, uniquely, we have his own journey, in his own words. http://uploaded.net/file/g7zva90s
  4. The repeal of Prohibition and the changing American leisure and travel patterns after World War II sent Atlantic City into a long period of decline. And in reading these pages, Johnson's narrative achieves a bit of a wistful feel. I was reminded of the great Louis Malle 1980 film, Atlantic City, which captured perfectly that time. Burt Lancaster's character says at one point, "You should have seen the Atlantic Ocean back then." But still, the graft, corruption and one-party rule continued unabated until 1971, by which time the once famous resort had nearly become a crumbling ruin. Johnson takes his history straight through the battle to pass legalized gambling in Atlantic City during the late 1970s and the early decades of the casinos. He is firm in his belief that not only did gambling save the resort from certain death, but it has the potential to make Atlantic City great again. Some might argue this, pointing out that the resort might have been built on a vice, but it is still depending upon a vice to survive. Legalized gambling has hardly been the panacea that proponents promised. Some of the meanest streets of America in terms of poverty can be found just blocks from the casinos. And at night, hookers, another part of the resort's heritage, ply their trades on those sometimes dangerous streets, often within sight of the glittering neon casinos. Modern-day Atlantic City is filled with ironies like that and ghosts galore. Existing like an afterthought within the shadow of a huge casino tower is the Ritz Hotel, now a condo, which was once the most exclusive spot on the Boardwalk. Nucky, who at one time ruled Atlantic City from the entire ninth floor of the Ritz, would be happy to see the huge casino next door, but extremely disappointed that he was not getting his share of the take. Nelson Johnson has written a valuable history in BOARDWALK EMPIRE. Reading this book will be good background until we find out what Steve Buscemi does with the role of Nucky Johnson. http://dizzcloud.com/dl/1659usd/Boardwalk%20Empire%20The%20Birth,%20High%20Times,%20and%20Corruption%20of%20Atlantic%20City%20%28NF9%29.rar
  5. Macroeconomics (McGraw-Hill Series Economics), 19 edition, by Campbell McConnell, Stanley Brue, Sean Flynn Requirements: ePub/MOBI reader 13.1 MB Overview: McConnell, Brue, and Flynn’s Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy. Genre: Non-Fiction> Economics> Macroeconomics Download Instructions: http://www19.zippyshare.com/v/1088717/file.html http://www.solidfiles.com/d/781cb68426/
  6. The Big Three in Economics: Adam Smith, Karl Marx, and John Maynard Keynes by Mark Skousen Requirements: ePub/MOBI reader 2.3 MB Overview: Economic history and the history of economics come alive in this spirited account of the times and ideas of the three most influential economists in world history: Adam Smith, the father of laissez faire; Karl Marx, developer of the socialist model; and John Maynard Keynes, theorist of the twentieth-century welfare state. Genre: Non-Fiction> Economics Download Instructions: http://www30.zippyshare.com/v/50541679/file.html http://www.solidfiles.com/d/407c7d7f6e/
  7. This first-person, on-the-road travel adventure takes us through one of the most dangerous and hate-filled regions on earth—the former republics of Yugoslavia—and into a land still reeling from months of brutal combat. Told in a fast-paced, rollicking style that’s funny, sad, thoughtful, and at times horrifying, The Road to Kosovo shows us war and the struggle for peace through the eyes of a young journalist. PDF http://uploaded.net/file/6f6e6l4q